Web design seems simple. It’s not!
Sure, the mechanics of building a web page are pretty straight forward. But building a website that will attract and engage customer is a totally different proposition.
We will work with you to build a great looking web site that works. We know how to optimize your site so that the search engines bring in the traffic. And we can design a site that is easy to read, easy to navigate, and will encourage your customers to explore your product and service offering.
Search Engine Optimization
Search Engine Optimization (SEO) is the process of improving the layout and content of your website so that it appears high in the search results of search engines like Google, Yahoo and Bing. The goal of SEO is to score high in what is often called “natural” or “organic” searches.
If you want customers and prospects to visit your website, you need good SEO. A website that is not designed to take advantage of SEO principles, quite simply, will not appear conspicuously in search engine results. Research indicates that customers are much more likely to click on search results nearer the top of the search page. Without good SEO, customers may be less likely to visit your website, or may not visit it at all.
Technical writing is a real challenge. A good technical writer needs the education and experience to understand complex technical topics. And the technical writer needs excellent writing skills to convey information in a clear, concise, understandable fashion. Add a pinch of marketing instinct and a good technical writer can also sell!
Boreal Technical Marketing’s team of technical writers has the skills you need to write good copy that informs and sells.
Whatever your needs, web content, data sheets, ad copy, or catalogue copy, we can help.
Click here to contact us to set up a free needs analysis.
Okay, now you have built a great web site. How do you keep it up-to-date, and how do you keep it dynamic, so that customers will visit it regularly, looking for new information?
This is where many companies’ web strategies fall apart. And this is where Boreal Technical Marketing comes to the rescue!
We can take on the challenge of creating content to keep your site fresh and current. Do you need to write new pages as new products come out? Or do you need a blog to keep your customers up to date on new products, new skills, or current events?
Our technical writers and web designers can take the burden from you, and ensure a constant stream of new content that will keep customers coming back, and more important, keep them spending.
Want to get started? Click here to contact us to set up a free needs analysis.