Why I Love the iPad

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Apple’s new iPad hits the streets in about a month. I love it. I want one! I will confess to being an Apple fan boy, but in fairness, the Apple products that I have purchased have served me well. Seriously, … Continued

A Source of Leads

posted in: Marketing | 0

Last week I was driving Lakeshore Rd in Mississauga. I used go down there quite a bit, but not recently. Then it hit me. I used to have several customers there, but most of them are gone! It got me … Continued

Happy Family Day

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Much of Canada is celebrating Family Day today. I hope that you will have a chance to enjoy the holiday, and especially to spend some time with your family. So often we get tied up in work, spending hours chasing … Continued

Learn From the Masters

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Steve Jobs, CEO of Apple Inc. is widely regarded as one of the masters of the fine art of presentation. Check out his recent launch of the new iPad at http://events.apple.com.edgesuite.net/1001q3f8hhr/event/index.html to see why. He seems very casual, and at … Continued

Professional Web Design Rocks

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There are lots of tools these days that make it possible to design and publish your own web site. These home brewed web sites can even look pretty good. But there are many good reasons to have a professional web … Continued

Check Out Our New Web Site

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I’m very pleased to announce the launch of our new web site at www.borealtech.ca. Check it out! And if you are a great lover of our blog, no worries, the web site does not replace the blog. We’ll keep blogging. … Continued

Everyone Knows Who You Are. Right?

posted in: Marketing | 0

Early in my sales career I learned a valuable lesson.  I was a sales representative for John’s Scientific, a Canadian company that had been around since the thirties.  Our largest customer segment was the hospital laboratory, and we sold both … Continued

Get In Print For Free

posted in: Marketing | 0

The trade journals in our industry are always on the hunt for good technical content. They will be grateful for your help. A press release may get you in print for free. What are they looking for? Basically two things, … Continued

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