New Website

posted in: Internet | 0

We just finished building a new website for The Walter Smith Co. Check it out at As I have explained before on this blog, there are three main types of website: the directory/line card, which is the internet equivalent … Continued

Do I Need a Blog?

posted in: Internet, Marketing | 0

Blogs (short for Web Log) started as a type of social media, basically a diary-on-line.  As the format became popular, software was written to make posting to a blog quick and easy. A blog is just a specially formatted web … Continued

A Nice Firm Handshake

posted in: Sales | 0

My daughter’s car was diagnosed as terminal, so she and my wife went car shopping. They quickly dismissed one dealership because they didn’t like the salesman. Of course I wanted details, since good selling is one of our mandates at … Continued

Watch the Jargon

posted in: Marketing, Sales | 0

I had the pleasure of working for a couple of Fluke distributors over the years. One of Fluke’s premiere products was a line of process calibrators that featured the ability to save calibration measurements and document the readings via software. … Continued

The Key is a Consistent Look

posted in: Marketing | 0

A consistent look is the key to a successful marketing program. This must be carried to every article that will be seen by your customers, including advertisements, web pages, catalogues, letterhead, fax templates, business cards, blogs, invoices and boxes to … Continued

Do You Recycle?

posted in: Marketing | 0

Everyone seems to be on the environmental bandwagon these days. Don’t get me wrong- I don’t think that there is anything wrong with being environmentally responsible; I just hate when people do it to be fashionable, not because they are … Continued

Hamilton ISA Show in 2 Weeks

posted in: News | 0

I just wanted to remind everyone that the Hamilton ISA Show is only 2 weeks away, on March 23, at the Royal Botanical Gardens in Burlington. The Hamilton ISA Section is one of the most active in the area, with … Continued

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