Professional Web Design Rocks

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There are lots of tools these days that make it possible to design and publish your own web site. These home brewed web sites can even look pretty good. But there are many good reasons to have a professional web … Continued

Check Out Our New Web Site

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I’m very pleased to announce the launch of our new web site at www.borealtech.ca. Check it out! And if you are a great lover of our blog, no worries, the web site does not replace the blog. We’ll keep blogging. … Continued

Everyone Knows Who You Are. Right?

posted in: Marketing | 0

Early in my sales career I learned a valuable lesson.  I was a sales representative for John’s Scientific, a Canadian company that had been around since the thirties.  Our largest customer segment was the hospital laboratory, and we sold both … Continued

Get In Print For Free

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The trade journals in our industry are always on the hunt for good technical content. They will be grateful for your help. A press release may get you in print for free. What are they looking for? Basically two things, … Continued

You Are the Image You Project

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The vast majority of companies in our industry are relatively small. And believe me, there is nothing wrong with a small business! Small businesses are dynamic, quick to adapt, and don’t have massive bureaucracies to deal with. But not all … Continued

Always Carry a Camera

posted in: Marketing, Sales | 0

I’ve said it before on this blog, a picture is worth a thousand words. That’s why I always carry a camera with me. Consider the many ways that a photograph can be useful for sales or marketing purposes. Sometimes a … Continued

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