Why I Hate Apple

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I owe my faithful MacBook an apology. I forgot her birthday. I was thinking that it was about now, and when I shuffled through my computer receipts I discovered that,  sure enough, I bought my computer on June 8, 2008. … Continued

Pinterest

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I am always looking at new social media outlets to see if they have any applications for business-to-business marketing. Recently I took a really good look at Pinterest. I was introduced to the service by my daughter, who is getting … Continued

Optimize for the E-Reader

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In my last post, I argued that print is not dead, and that there is still a place for printed line cards, data sheets, and such. There are still many people who just prefer not to read from a screen. … Continued

Is the Line Card Dead?

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In today’s world of websites, emails, tweets, and social media, is the printed line card dead? Not in my opinion. When it comes down to it, there is no substitute for a nice, professionally printed piece of literature. In the … Continued

Merry Christmas or Happy Holidays?

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Wow, this is a tough one! They were talking on the radio today about appropriate seasons greetings. Should you say “Merry Christmas”, or “Happy Holidays”? Whichever you choose, you are bound to offend someone. If you say “Merry Christmas” you … Continued

Sales 101: Say Thank You

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When is the last time you sent a thank you note, or picked up the phone to call a customer and just say “thank you for your order”? We just don’t say “thanks” as often as we should. While a … Continued

New Website–Betatek Inc.

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We published a new customer web site this week. Betatek Inc. is a Canadian company that distributes a wide range of products used by pharmaceutical and research laboratories. This site is our largest project to-date. Our customer needed a comprehensive … Continued

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